BW1- Making-Off

The making-off is one of the best marketing tools for an audiovisual product, allows the viewer to watch scenes of what is being done, they have an idea of what 's going to come. Also, it is a great way to generate buzz .
To demonstrate these effects, there is a recent case study which is the film 50 shadows of gray , an audiovisual product were the making-off circulated several months before the release of the film.

This making-off along with several trailers have made 50 shadows of grey, one of the most anticipated movies of recent film history. In the making -off we could find out who would the principal caracteres be and the locations of where the movie was being filmed.

In conclusion, makings off are a great form of promotion of films or any type of audiovisual products. In addition, the making off satisfies the public who wants to know how it was done the film, all of it’s secrets.