BW9- TV3

The logo of the Catalan television (TV3) has been a symbol deeply rooted in all Catalonia. You're more in favor or not of television, everyone knows about the channel i above the function does. In any mobilization, big event, or TV3 news you expect to be there just where you are.

In the evolution of the logo we see three modifications throughout its history. Señera was initially located at number 3, as can be seen in the first bullet, 1993 very futuristic logo integrating the acronym became TV3 in a table and also generate the flagship differentially shaped (PLAY BUTTON) within yellow box. By late 2005 the 3rd amendment of the mark was made, but this time only elements were removed and redistributed, which is why I remain minimal expression 1993 logo.

From my point of view I am not fond of the logo it should be changed as a brand that is deeply rooted in Catalan society must not be modified in any case if they were to do would be minimal, since it is a logo which for many people it is more than a television. That's why I can not offer you a variation of the logo, because personally would not change.

BW7- 140 characters.

140 characters.

Since the  social networking, information has been increasingly shortening as immediacy, i need that most people have to be informed of this quick and concise manner has made evolve to 140 characters. The social network twitter imposed this limit in their posts with the intention that the posts were short and concise. Consumers liked it and accept it.

Things for having this limit is that brevity often makes us awaken curiosity about a subject, and therefore deepen this. It is also a good tool to generate interest i know the opinion of people on some issues briefly and concisely. In addition, it is a good communication tool.

The downside of this use of 140 characters is that people reading the news in these 140, believes that it is sufficiently informed about the event or the news, and that this can be done hours and hours of conversation. Besides many times in the intention of the error summary of important information to eliminate or even change the intent of the news occurs.

In conclusion, the 140 characters can not be considered a good or bad tool, but the use made of it.

BW6- EXPRESSING THOUGHT

The choice of this poster focuses on the intent of expressar ideas through audiovisual. For this reason I have decided to choose the bulb as idea historically most representative element. Own fantastic elements further include audiovisual porducción such as mosquitoes fairy shaped.
Finally choose a Helvetica font because it is very interesting for the proper display of the poster.

BW4- Smartphone Vídeo

One of the most interesting videos recorded with my Smartphone is a video made in Barcelona. The video was intended to be a Time-lapse video of Paseo de Gracia, but during that Time-Lapse passed a woman assaulted a man, who I later learned was her husband. Hit him hard man i just helped him a woman who was near him at the time. Seeing recorded realized it was a more interesting video that Time-Lapse we were doing, and decided to submit it to our fellow of BTV.

Finally the video was posted on the Connexió Barcelona program could indentificar man and woman, and the next day to take the program to the woman who helped him. I think that's the most interesting video recorded with mobile.

BW3- Absolut

Absolut Vodka, Vodka brand best known in the world. For years, Absolut Vodka has wanted to turn their ads on expressions of art and creativity. We can see how absolutmuseum actions. A museum where all the artworks done around the bottle of Absolut Vodka are.

Here I will focus on a campaign that made Absolut Vodka are Absolut Citron your new product, one of the most impactful campaigns Absolut.

Although this sign is not one of the best posters of Absolut, we can see how conveys the idea of ​​citric and natural product made very correctly. The overall aesthetic is in line with all the campaigns of Absolut bottle as a central element of the poster i a significant element forming the bottle, in this case butterflies, element tells us the natural and also yellow to highlight its flavor citrus lemon.

But well, the most striking element of this advertising campaign is creating these bus shelters by Absolut. In making this into a real lemon tree, i invasive yellow. In addition the bank sits where people have become eccentric’s chairs. This act makes it one of the most original and fun campaigns by the brand. Seeing that this strategy worked Absolut decided to make similar actions with other products

BW2- Graffity

Graffiti is a means of communication to which I have a special appreciation because of the use of it in many cases. Graffiti is an art form only when your goal is to be vindictive art, and it is in places where it should be. I do not like street graffiti that legal graffiti or not flooding the streets of the cities that deteriorates the style of the street. It is also a form of vandalism and no common areas are respected and further deteriorate the space.

The visual impact of the 90% of graffiti vandalism is an impact because it does not have a clear goal but the paint for painting. Moreover, often a competition between paintings is generated, and starts the war over who paints more space, bigger and cover more than the other. Finally a number of graffiti vandalism, nonsense and are like dogs marking their territory. Here are a few examples.

 

In this article you will see how pretty I am against graffiti, but really what I am against is the use of graffiti. Since a good piece of graffiti can be very interesting. This is the case of the artist Aryz because graffiti is dedicated to making a clear aesthetic function. In the example below we can see graffiti done in the city of Granollers.

BW1- Making-Off

The making-off is one of the best marketing tools for an audiovisual product, allows the viewer to watch scenes of what is being done, they have an idea of what 's going to come. Also, it is a great way to generate buzz .
To demonstrate these effects, there is a recent case study which is the film 50 shadows of gray , an audiovisual product were the making-off circulated several months before the release of the film.

This making-off along with several trailers have made 50 shadows of grey, one of the most anticipated movies of recent film history. In the making -off we could find out who would the principal caracteres be and the locations of where the movie was being filmed.

In conclusion, makings off are a great form of promotion of films or any type of audiovisual products. In addition, the making off satisfies the public who wants to know how it was done the film, all of it’s secrets.