BW3- Absolut

Absolut Vodka, Vodka brand best known in the world. For years, Absolut Vodka has wanted to turn their ads on expressions of art and creativity. We can see how absolutmuseum actions. A museum where all the artworks done around the bottle of Absolut Vodka are.

Here I will focus on a campaign that made Absolut Vodka are Absolut Citron your new product, one of the most impactful campaigns Absolut.

Although this sign is not one of the best posters of Absolut, we can see how conveys the idea of ​​citric and natural product made very correctly. The overall aesthetic is in line with all the campaigns of Absolut bottle as a central element of the poster i a significant element forming the bottle, in this case butterflies, element tells us the natural and also yellow to highlight its flavor citrus lemon.

But well, the most striking element of this advertising campaign is creating these bus shelters by Absolut. In making this into a real lemon tree, i invasive yellow. In addition the bank sits where people have become eccentric’s chairs. This act makes it one of the most original and fun campaigns by the brand. Seeing that this strategy worked Absolut decided to make similar actions with other products